The Zipster Rewards loyalty program increased customer value 78% in the first six months of it’s operation. After two years the program had signed up nearly 15% of Hawai’i state population. The data and insight gathered through the program has been a key input into future-looking business strategy including menu planning, operational investments, and expansion.
We started with direct-mail outreach to members of our prior program, the Senior Club. Our Kupuna customers are what made Zippy’s what it is today so we made sure to hold their hand every step of the way as we started to introduce a new digital rewards program.
One of the primary goals of our digital loyalty program was nurturing a relationship with the next generation of Zippy’s customers. We made sure that our branding felt modern, reflected a youthful community, and ultimately celebrated our customers rather than food.
Key to any change are ease and motivation. We made sure customers had all the help they needed through brochures and video tutorials. For a limited time, we also offered a free Zip Pac after the first purchase as a Zipster - a significant offer that led to a highly successful launch.