Implementing Zippy’s first ever brand tracker allowed us to measure Net Promotor Score and the corresponding segments that were our biggest Brand Detractors and Promoters.
The biggest insight was that Promoters in Hawai’i were 45% more likely to have children in the household. This surfaced to an even greater degree in our new market Las Vegas, where Promoters were 157% more likely to have children.
Through an analysis of our loyalty program we found that families were an under-represented segment with an Average Order Value well above the norm. There was a clear opportunity if we could grow the segment and increase visitation frequency.
We started by reintroducing a Keiki Menu, which was pulled from market during the pandemic.
We then rolled out targeted offers for families through our rewards program.
Lastly, to create a more fun experience for kids and parents we rolled out an arcade filled with Zippy’s branded mobile games accessible from a QR code on the keiki menu.