Formative was the first brand partnership in the history of Reddit, with Google Cloud Platform. The video series tells the stories of the most brilliant minds in technology and the moment at which their ideas become more than just an idea.
The series was co-created with Reddit's Entrepreneur and Developer communities. We worked with them to cast the series, asking them to vote on the tech titans they wanted to see most in the series.
Eight different profile pieces were created with the community, including Steve Wozniak, Casey Neistat and Robert Herjavec.