Michael Jenkins
Work
About
Michael Jenkins
Work
About

Work

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Loyalty & CRM

 Implementing Zippy’s first ever brand tracker allowed us to measure Net Promotor Score and the corresponding segments that were our biggest Brand Detractors and Promoters.  The biggest insight was that Promoters in Hawai’i were 45% more likely to ha

Customer Insight

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Print Innovation

 The world's largest photo booth, created for the Berlin Light Festival using the Google Pixel 2.

Experiential

 Formative was the first brand partnership in the history of Reddit, with Google Cloud Platform. The video series tells the stories of the most brilliant minds in technology and the moment at which their ideas become more than just an idea. 

Social

 To showcase Chromecast, a simple device that sends content from your phone to your TV, we turned the Barclays Center into a massive living room for everyone to play in. 

Digital Innovation

 We partnered with ABC to make Google Home part of America's favorite home. 

Product Integration

 Capitalizing on the Unboxing Video trend happening on YouTube, we created one-of-a-kind boxes containing every Google hardware product and sent them to leading influencers across tech, fashion, lifestyle and family to launch The Google Store. 

Branded Content

 5 artists, 5 cities, 5 causes. Goodfest was a partnership between Good Magazine and Google Pixel that helped raise awareness for the issues that mattered most in 2016.

Events